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Strategic Public Relations for Charities and Non-Profits
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Welcome
Understanding the Role of Public Relations in the Non-Profit Sector
Key Differences in PR for Charities and Non-Profits
Exercise - Understanding PR
Case Study - Charity: Water September Campaign
Setting Objectives and Goals
Identifying Relevant Stakeholders
Crafting the PR Message
Exercise: Developing a Public Relations Strategy
Building Relationships with Journalists
Crafting Press Releases and Media Kits
Conducting Successful Media Interviews
Exercise: Crafting a Press Release
Leveraging Social Media for Non-Profit PR
Creating Compelling Content
Exercise: Creating a Social Media Plan
Developing a Crisis Communication Plan
Communicating Effectively During a Crisis
Exercise: Managing a PR Crisis
Measuring Success
Adjusting Strategies Based on Evaluation
Exercise: Measuring PR Success
How to Set up a Google Alert
Navigating Legal Challenges
Ethical Decision-Making in PR
Exercise: Ethical Decision-Making in PR
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Introduction to Public Relations for Charities and Non-Profits
Welcome
Preview
Understanding the Role of Public Relations in the Non-Profit Sector
Key Differences in PR for Charities and Non-Profits
Exercise - Understanding PR
Case Study - Charity: Water September Campaign
Developing a Public Relations Strategy
Setting Objectives and Goals
Preview
Identifying Relevant Stakeholders
Crafting the PR Message
Exercise: Developing a Public Relations Strategy
Media Relations for Non-Profits
Building Relationships with Journalists
Crafting Press Releases and Media Kits
Conducting Successful Media Interviews
Exercise: Crafting a Press Release
Social Media and Digital PR Strategies
Leveraging Social Media for Non-Profit PR
Creating Compelling Content
Exercise: Creating a Social Media Plan
Crisis Communication for Non-Profits
Developing a Crisis Communication Plan
Communicating Effectively During a Crisis
Exercise: Managing a PR Crisis
Measuring and Evaluating PR Success
Measuring Success
Adjusting Strategies Based on Evaluation
Exercise: Measuring PR Success
How to Set up a Google Alert
Legal and Ethical Considerations in Non-Profit PR
Navigating Legal Challenges
Ethical Decision-Making in PR
Exercise: Ethical Decision-Making in PR
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