Graduating in a Tough Job Market? Here’s How to Be Market-Ready Sooner

Why you should think like an entrepreneur (even if you’re not one)

Leaving university should feel like a fresh start.
But right now, it feels more like jumping into a game where no one gave you the rules.

Translation: the market is crowded, unpredictable, and slow to move.
So if I were graduating today, I wouldn’t wait around for a perfect job to appear.

If I Were Starting Again, I’d Think Like an Entrepreneur

Even if you’re not planning to start a business, entrepreneurial thinking is the edge.

Here’s what I’d do:

  • Start creating content to show I understand my field

  • Volunteer strategically to gain experience and grow my network

  • Build something, anything, that shows initiative

  • Use my degree as a launchpad, not a waiting room

That mindset changes everything. You stop asking, “Who will hire me?” and start asking, “What value can I create and share right now?”

1. Build a Body of Work Before You Graduate

Employers (and clients) don’t just want to know what you studied, they want to see what you can do.

So while you’re still in school, start:

  • Posting on LinkedIn about your learnings, insights, and reflections

  • Creating short videos or blogs explaining your course concepts in plain English

  • Volunteering for campus clubs, student-run businesses, or local causes that need help

📌 When graduation rolls around, you’ll already have a portfolio, while others are just building their CVs.

2. Look Beyond Jobs - Pitch or Partner on Funded Projects

There are NGOs, university funds, and startup accelerators that offer small grants for projects tied to social impact, research, or innovation.

If I were still in uni, I’d:

  • Identify a cause that intersects with my studies or interests

  • Pitch a mini project or community solution

  • Use the funding (or even a small stipend) to launch, test, and document it

💰 This builds real-world experience and gives you something tangible to share in interviews or applications.

3. Don’t Be Precious About Your First Job

Your “dream role” might not be available right away, and that’s okay.

I’d rather:

  • Work in a job that pays my bills and gives me time to grow

  • Use evenings or weekends to develop my skills, build a side hustle, or take short contracts

  • Create my own opportunities while waiting for the right one to open up

💡 This isn’t settling, it’s smart positioning. You’re still moving forward.

4. Collaborate + Network Instead of Applying Blindly

Applying cold to jobs is the slowest route. If I were entering the job market now, I’d spend more time connecting than applying.

That means:

  • Reaching out to alumni or people working in companies I admire

  • Commenting on relevant posts and showing up in LinkedIn conversations

  • Joining peer communities where collaboration can turn into referrals

People hire people they remember. And nobody forgets the person who showed up and added value—even in small ways.

5. Document Everything - Even If It Feels Small

A course project. A part-time job. A campaign you helped with.
It all counts when you frame it well.

If I were building a career today, I’d:

  • Post short reflections on what I’ve learned each week

  • Turn essays or projects into plain-language explainers

  • Use AI tools like ChatGPT to help draft newsletters, captions, or video scripts, then publish consistently

You’re not starting from scratch. You’re building a digital track record.

Final Word

If I were graduating now, I wouldn’t wait for someone to “discover” me.
I’d build my story, share my work, and use every opportunity to grow, even if it didn’t come with a job title at first.

Your degree is the foundation, not the finish line.
And the work you create, the people you connect with, and the initiative you take right now?
That’s what makes you market-ready, even in a tough economy.

So don’t wait. Start building.

Categories: : content creation, Entrepreneurship