Looking for Clients or a New Role? LinkedIn Is Still Your Best Bet
Nerissa Golden 
LinkedIn isn’t just for recruiters anymore.
Whether you’re freelancing, job-hunting, or growing your business, LinkedIn isn’t just for recruiters anymore.
It’s one of the most powerful places to:
Share your expertise
Build credibility
And get in front of people actively looking for someone like you
If I were starting over or trying to get visible right now, LinkedIn would be my first platform, not the last.
Here’s why it works, and how to use it effectively without burning yourself out posting 10 times a day.
Why LinkedIn Works (When You Work It Intentionally)
Unlike most platforms, LinkedIn has a culture of looking—for ideas, opportunities, collaborations, and answers to specific problems.
People are there to:
- Learn
- Hire
- Buy
- Connect with others in their industry
If you show up with value and clarity, it won’t take long to be seen.
And here’s the best part: you don’t need to go viral. You just need to be visible to the right people.
LinkedIn Best Practices (That Actually Work)
1. Post No More Than Once Per Day
The algorithm prioritises your latest post.
So if you publish multiple times in one day, your earlier post gets buried. Let each post breathe for 24 hours.
Instead of posting again, spend time engaging on your last one.
2. Comment More Than You Post
This is where real visibility happens. Comments show up in the feeds of your network—and theirs.
Comment on:
- Posts from people in your industry
- People you’d love to work with
- Emerging conversations around trends or changes in your field
Pro tip: Don’t just say “great post.” Add value. Ask questions. Share your perspective.
3. Join Industry Groups or Communities
LinkedIn isn’t just your timeline. It has a whole ecosystem of private and public groups based on industries, sectors, and interests.
Join at least 1–2 that align with your work and don’t just lurk.
Introduce yourself. Comment on threads. Share useful links or tools.
That consistent contribution builds trust and recognition.
4. Create Content That Educates or Positions You
Don’t worry about being a thought leader.
Just focus on being helpful and clear.
Try this content mix:
- Explain something you do every week (what it is, why it matters, how to do it better)
- Share a recent challenge or mistake and how you fixed it
- React to industry news with your opinion or analysis
- Document your process for solving a client or project problem
- Answer FAQs you get from clients or recruiters
Your content should teach, position or reveal something useful.
5. Have a Point of View (It’s Not Optional Anymore)
If you’re always neutral, your content will blend in.
People follow others who have:
- A position on something
- A belief they’re willing to express
- A way of working that’s different
You don’t need to be loud or controversial but you do need to be clear on what you stand for.
That’s what builds trust and creates connection.
6. Connect Outside Your Industry
Yes, build within your niche but don’t stop there.
Innovation and insight often come from cross-pollination:
- A marketer learning from a developer
- A nonprofit strategist getting ideas from a coach
- A hospitality expert exploring e-commerce models
This opens your network, your mind, and your opportunities.
The Real ROI of LinkedIn
The job ad you want might not be posted.
Your next client may not know they need you yet.
But if you show up consistently on LinkedIn:
Sharing what you know
Engaging in real conversation
Making people think or feel differently
You’ll start getting inbound messages.
You’ll hear “I’ve been following your posts for a while…”
You’ll be remembered, even when you're not looking.
That’s the compound effect of showing up with purpose.
Final Thoughts
If you're looking for work, leads, or more visibility, LinkedIn isn’t optional.
It’s one of the few spaces where professional discovery still happens organically.
So:
✅ Don’t post every day, post wisely
✅ Add value in comments and conversations
✅ Build your presence in and beyond your industry
✅ Show what you know. Say what you believe.
✅ And give your content room to work
Your next opportunity might already be watching.
Make it easy for them to find you.
Categories: : content creation, social media